SUMMARY:

Musers is an online influencer portfolio, where influencers can upload their background information, social/audience stats, past work experiences, and services. This platform aims to help them communicate immediate value and professionalism.

This project was very close to my heart, as I really enjoyed leading this project and overseeing it from start to end. There were so many curveballs at every step but it was exciting to decipher and translate it into a useful solution.

SCOPE

• 6 month project
• Purpose was to increase user engagement/customer health and lead to an increase in user conversion on the MuseFind platform
• Aimed to release before the holiday season, which is the busiest time of year for influencers

ROLE & RESPONSIBILITIES

• Design lead and project management
• Set up and conducted user research with a sample size of 60+ influencers
• Communicated analysis on findings and proposed solutions to key internal stakeholders
• Co-ordinated with marketing and dev team to create product roadmap and release/social media strategies
• Collaborated/ managed feedback from 10 influencer ‘co-designers’ with expert knowledge
• Created sketches & hi-fi mockups for user feedback and dev team (4 iterations)
• Assisted dev team with building themes and components in Javascript (React.js)