Goodbits is a newsletter curation tool that lets you to save articles from the web and turn those bookmarks into weekly digests. With a built-in editor and templates, users can create beautiful email newsletters in minutes without code.

USER SEGMENT:

We focused on thought leaders, entrepreneurs, and SMBs who curate interesting articles into weekly digests, to engage their audience and build their brand.

MY ROLE:

Project lead and designer, in a team of 7.

CONTEXT:

Business Goals:

• This product was a recent acquisition
• Reach revenue goal by end of the year
• Optimize for platform for purchase
• Focus on monetizing existing features and fixing UX issues

User Needs:

• Create and send newsletters in quick and seamless way
• Current exploratory onboarding style and pay gates cause barrier to activation